Founders

#116 Sam Bronfman (Seagram's and the Bronfman family dynasty)

61 snips
Mar 21, 2020
Dive into the remarkable life of Sam Bronfman, who rose from poverty in Canada to build the Seagram's whiskey empire. Discover his innovative strategies during Prohibition, including a savvy mail order approach. The journey also highlights the family’s escape from Russia and the personal resilience that shaped Sam's character. Learn about his long-term vision, refusal to waste opportunities, and his belief in thinking big. Bronfman’s story is a powerful reminder of how one person's determination can transform a family's legacy.
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ANECDOTE

Fleeing Russia

  • Sam Bronfman's family fled Russia due to the May Laws of 1882, which targeted Jewish communities.
  • This forced relocation from relative prosperity to poverty in Canada fueled Sam's relentless drive.
INSIGHT

Driven by Poverty

  • Sam Bronfman's intense drive stemmed from his childhood poverty.
  • He never forgot the shame and made it his mission to achieve wealth and security for his family.
ANECDOTE

Early Business Acumen

  • At age 10, while working in the family's horse trading business, Sam observed that bars made more profit than selling horses.
  • This early business acumen foreshadowed his future success in the liquor industry.
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