The Tom Ferry Podcast Experience Skyrocket Your 2025 Real Estate Instagram Leads | Tom Ferry Podcast Experience
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Dec 12, 2024 Jimmy Mackin, a partner at Listing Leads, shares insightful marketing strategies tailored for real estate agents eager to harness Instagram for lead generation. He discusses how to transform property listings into lead magnets, revealing high-performing content examples from over 12,000 posts. The conversation includes innovative techniques, such as using ASMR and AI in video production, to elevate engagement. Mackin emphasizes the importance of storytelling and creativity, equipping listeners with actionable tips to stand out in a competitive market.
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Leverage Listings
- Leverage listings for leads, even if they aren't your own.
- Include a clear call to action (e.g., text code) in captions.
Esther's Success
- Esther, with under 2,000 followers, generated 54 leads from one video.
- Her video featured a simple house tour with a text CTA.
Creative Marketing
- For ordinary listings, use extraordinary marketing tactics.
- Get creative with videos to generate buzz and leads.