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The Tom Ferry Podcast Experience
Skyrocket Your 2025 Real Estate Instagram Leads | Tom Ferry Podcast Experience
Dec 12, 2024
Jimmy Mackin, a partner at Listing Leads, shares insightful marketing strategies tailored for real estate agents eager to harness Instagram for lead generation. He discusses how to transform property listings into lead magnets, revealing high-performing content examples from over 12,000 posts. The conversation includes innovative techniques, such as using ASMR and AI in video production, to elevate engagement. Mackin emphasizes the importance of storytelling and creativity, equipping listeners with actionable tips to stand out in a competitive market.
35:39
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Quick takeaways
- Leveraging creativity and collaboration in Instagram marketing can significantly enhance lead generation, as demonstrated by agents like Esther and Lisa Dubois.
- The incorporation of AI technology in content creation can streamline marketing efforts for real estate agents, allowing for engaging outputs without personal involvement.
Deep dives
Leveraging Listings for Lead Generation
Utilizing Instagram effectively can significantly boost lead generation by leveraging listings. One standout example involves a user named Esther, who, despite having fewer than 2,000 followers, generated 54 leads using a simple strategy. She promotes other agents' listings by creating engaging videos that showcase homes and includes a clear call to action in the caption. This approach emphasizes the importance of collaboration and demonstrates that even without personal listings, agents can attract potential clients through strategic marketing.
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Discover
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