In today's episode, Massimo is joined by Alex Yates, a high-energy, high-impact neuroscience-infused business leader bringing inspirational approaches for transformational work with over 25 years of experience --which means he graduated college before he sent his first email #GenX. He's grew up in San Diego where he started his career doing market research for a top 40 radio station, sales training for the San Diego Padres, recruiting for a University, moved to Chicago and re-invented himself as the Marketing Mad Man, before roles in leadership consulting for Humana, change management for Kraft Foods, and now leads work around Change Agility for organizational transformations. A lifelong learner with a creative approach to most everything, Alex is the king of metaphors & analogies who applies 21st century research of neuroscience and human-centered design to shift mindsets to help people choose the change.

Alex moved from sunny San Diego to seasonal Chicago in the middle of a January snowstorm, so he’s personally experienced transformational change. He happily lives in Chicago with his Instagram-influencer wife and two kids where Alex has been voted “Dad of the Year” for 9 consecutive years, in his household.

Highlights from today's podcast include:

How Alex's chance encounter with a classmate introduced him to public speaking and discovering his gifts in persuasion and debate.
The power of 'Name it, to tame it" when communicating in emails and chat to let the person know that you want to talk and the why behind it.
The 5 types of evidence for persuasion and communicating effectively.
Why the TED Talk cap is 18 minutes in duration
The power of TikTok for microlearning beyond trendy dance moves.
How research shows that we learn far more effectively by sharing our struggles than we do our successes.

Connect with Alex Yates:

Twitter

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