Social Media Marketing Talk Show
YouTube Updates: Algorithms, Ads, Analytics, and More
Sep 23, 2023
Latest YouTube updates including new features, shorts insights, AI tool testing, mobile video editing app. Criteria for counting views, longer durations for YouTube shorts, limitations of custom thumbnails. Updates to YouTube platform, linking shorts, optimizing video campaigns, expanding partner program. YouTube's new policies for creators, Playables feature, promotion of Social Media Marketing World event.
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Quick takeaways
- YouTube is introducing dream screen, an AI tool that generates AI-generated image or video backgrounds for creators, enhancing visual experiences.
- Shorts on YouTube now receives 70 billion daily views from over 2 billion logged-in users, and YouTube is continuously expanding its features to enhance audience engagement and recommendations.
Deep dives
YouTube Updates: AI-Generated Backgrounds and Dream Screen
YouTube announced the rollout of dream screen, an AI tool that generates AI-generated image or video backgrounds for YouTube creators. This feature allows creators to type in an idea and have an AI-generated background, creating immersive and unique visuals. This update is set to be released to select creators soon, with plans for wider availability next year. YouTube is doubling down on AI and exploring various AI-powered features.
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