The Science of Measuring Audience Engagement -- Dr. Nick Hobson // Emotive Technologies Inc.

Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’s important for marketers to understand the emotional blend of their customers. Can you use data to understand someone’s mental state? Ben and Dr. Nick discuss the science of measuring audience engagement. Show Notes

Connect With: 

• Dr. Nick Hobson: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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