The Surprising History of Christmas Gifts (HTW Classic)
Dec 25, 2024
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Dive into the surprising origins of Christmas gift-giving, tracing its evolution from 19th-century traditions to modern consumerism. Discover how labor reformers sparked a movement encouraging early holiday shopping for better working conditions. Hear about the Society for the Prevention of Useless Giving, which championed heartfelt gifts over obligatory presents. Explore the darker sides of commercialization, child labor, and the ongoing tensions between sentimentality and consumerism during the festive season.
37:14
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Quick takeaways
The early promotion of Christmas shopping aimed to relieve retail workers' burdens, transforming the shopping experience into a more humane process.
The evolution of Christmas gift-giving reflects a tension between consumerism and authentic sentiment, shaped by changes in societal values and class influences.
Deep dives
The Origins of Early Christmas Shopping
The concept of early Christmas shopping originated as an effort to alleviate the pressure on workers during the hectic holiday season. Florence Kelly, a labor reformer, advocated for shopping well in advance to ease the burden on store staff who faced exhausting hours in the lead-up to Christmas. This campaign caught on, spreading through newspapers and prompting consumers to begin their holiday shopping as early as June, significantly reducing the last-minute crowds in stores. Ultimately, this movement transformed the holiday shopping experience into a more manageable and humane process for both consumers and workers.
The Evolution of Christmas as a Family Celebration
The modern image of Christmas as a family-centered celebration developed in the 19th century, influenced by the upper classes seeking to contain public revelry and promote domestic joy. In this era, customs shifted to encourage families to celebrate indoors, with decorated trees becoming central to the festivities. This reimagining included the introduction of gift-giving, which was initially limited and evolved as childhood was redefined, with children increasingly seen as deserving of special treats. By creating a more sentimental and family-oriented approach, the wealthy classes infused new meaning into holiday traditions, thus embedding gift-giving into the Christmas culture.
Consumerism and the Evolving Nature of Gift-Giving
As consumer culture expanded in the late 19th and early 20th centuries, the essence of gift-giving was commodified, prompting conflicting attitudes towards the practice. Reform movements, such as the Society for the Prevention of Useless Giving, emerged in response to the dissatisfaction with obligatory gifts, stressing that gifts should stem from genuine affection, not duty. However, the commercial implications of Christmas persisted, with advertisements capitalizing on the SPUG movement while promoting practical gift ideas. Over time, the interplay between consumerism and authentic sentiment defined the evolution of holiday gift-giving, leading to the multifaceted nature of contemporary Christmas celebrations.
Christmas Eve, 1913. For months, newspapers have been trumpeting an urgent message: Do your Christmas shopping early. It would be easy to assume this was the work of greedy department stores and slick ad companies. But it wasn’t – at least not at first. It started as the rallying cry of a labor reformer who was striving to improve the lives of retail workers. Ever since, Americans have been wrestling over the values at the heart of holiday shopping. But even the most earnest efforts at reform have backfired, time and again. How did Christmas gifts become a thing in the first place? And what were some of the spirited attempts to make the holiday shopping season merry for all?
Special thanks to our guests: Jennifer Le Zotte, professor of history and material culture at the University of North Carolina - Wilmington; Ellen Litwicki, professor emerita at the State University of New York at Fredonia; and Paul Ringel, professor of history at High Point University and author of Commercializing Childhood.
This episode originally aired on December 19th, 2022.