The Russell Brunson Show Keaton "The Muscle" Hoskins Reveals the Mindset Behind His Biggest Wins | #Success - Ep. 64
10 snips
Aug 25, 2025 In this engaging discussion, Keaton "The Muscle" Hoskins, an entrepreneur and TV personality known for Diesel Brothers, explores his journey from fear of flying to becoming a helicopter pilot. He reflects on a promise made to his father that drives his entrepreneurial spirit. Hear about his viral social media success leading to reality TV fame and the creation of Limitless Society, aimed at personal growth. Keaton also shares insights on small events creating deep connections and his health transformation through peptides, showcasing the importance of presence and authenticity.
AI Snips
Chapters
Transcript
Episode notes
From Fear To Helicopter Passion
- Keaton used fear as a compass and deliberately confronted flying by taking helicopter controls, which flipped his fear into passion.
- Flying forces him to be fully present, and he now uses it to center before big events.
Promise Fueled His Entrepreneurial Start
- After his mission and his father's death, Keaton promised to take care of his family and dove into entrepreneurship immediately.
- He built Diesel Sellers, used viral social content and truck giveaways, then landed on Jay Leno and Discovery Channel.
Early Social Media Monetization
- Keaton realized social media could directly monetize niche communities by combining viral content with giveaways.
- Their truck-giveaway model proved social-driven commerce before it became common.