The Game with Alex Hormozi 7. Section B. The Expensive Customer Problem | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover the intriguing concept of the 'expensive customer' and why quicker payback is favored over early funding. Dive into Customer-Finance Acquisition (CFA) and learn how a 30-day gross profit should exceed customer acquisition costs. Explore the two-fold payback principle essential for sustainable growth by reinvesting customer cash. Alex shares wisdom and real-life experiences on transforming business operations for lasting success.
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A Cut Chapter He Still Recommends
- Alex removed conceptual chapters from his book to keep it tactical and actionable.
- He still values the cut chapters and urges readers to revisit them for core customer-acquisition math.
Customer Cash Is The Growth Engine
- Customers pay cash that can solve your growth bottleneck if you capture profit quickly.
- Faster 30-day gross profit lets you recycle spend and scale without external capital.
Prioritize Day-One Profitability
- Get customers to pay you faster so cash isn't a bottleneck; prioritize upfront revenue.
- Prefer profitable day-one growth before taking loans or investors to stay in control.