
The New Music Business with Ari Herstand How A&R at Publishing Companies Work
Nov 5, 2025
Ralph Torrefranca, the Executive Director of A&R at Angry Mob Music, is an industry powerhouse with nearly two decades of experience in signing and developing emerging talent. He dives into the intricacies of A&R at publishing companies, contrasting it with label work. Ralph shares insights on the politics of song splits, networking, and the challenges songwriters face today. A strong advocate for diversity, he emphasizes the importance of varied voices in writers' rooms, making this an essential listen for anyone interested in the evolving landscape of music.
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Episode notes
Publisher A&R Is Creative, Not Just Marketing
- A&R at a publisher is creatively involved in song creation and writer development, not just marketing.
- They sign writers, set sessions, pitch songs, and work with sync to generate income.
Don’t Sign Ego-First Writers
- Avoid signing writers with unworkable egos because A&R must closely collaborate and invest time.
- Prioritize writers you can coach and whose goals align with your genre strengths.
Be Strategic And Communicate Regularly
- Maintain regular communication with signed writers about sessions, goals, and target collaborators.
- Be strategic: leverage existing cuts to open doors and suggest specific collaborators.


