Today's guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more.

This interview was recorded as part of our App Masters Virtual Summit back in November 2011.

Gabe Kwakyi is the CEO & Co-Founder at Incipia.

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832: Beginner's Guide to Apple Search Ads with Gabe Kwakyi