Nikonomics - The Economics of Small Business 109 - What Viral Reels Teach Us About Business with Chris Koerner
Jan 17, 2025
Explore the fascinating intersection of viral Instagram trends and business innovation. Discover how to create memorable, indistractable experiences that captivate consumers, especially parents. Learn about unique product ideas, from coffee shops to quirky 'magic socks' for improved health. Delve into the nuances of blending traditional services with interactive elements to stand out. Plus, a humorous critique of viral parenting hacks highlights the challenges of marketing to families in a digital age.
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Instagram Business Ideas
- Analyze viral Instagram reels for business ideas, even seemingly absurd ones.
- Don't just passively consume; actively consider how to turn trends into opportunities.
Experiential Business
- Consider adding experiential components to traditional businesses, like a sandbox in a coffee shop.
- This caters to a demand for indistractable experiences and differentiates your business.
High-End vs. Low-Cost
- When designing experiential businesses, fully commit to either a high-end or low-cost model.
- Avoid the messy middle ground between competing on price and quality.