In this insightful episode, we take a retrospective dive into the world of partner marketing as it unfolded in early 2023. We revisit our discussions with internal teams and external experts to evaluate the trends they predicted and how they actually played out. 

Our exploration covers a range of critical areas:
* The Focus Shift in Partner Selection
* Scaling Strategies: "If it doesn't scale, it might not be worth it" 
* The Power of Through-Partner Marketing
* Data-Driven Success Metrics, beyond total revenue
* Content Leverage and Messaging in lean times
* And steps suggested for Navigating Budgets in a Recession

Join us as we break down these topics, offering insights and lessons on the evolving landscape of partner marketing in 2023 and what remains true for 2024.

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