The Economics of Everyday Things cover image

The Economics of Everyday Things

54. Ghostwriters

Jul 1, 2024
Ghostwriters Valerie Frankel and Daniel Paisner discuss their experiences in channeling the voices of celebrities, highlighting the empathy, discretion, and literary skills required for the job. The podcast delves into the history and evolution of ghostwriting, the crucial role ghostwriters play in helping public figures transform their ideas into bestsellers, and the growing demand for their services in the publishing industry.
20:29

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Quick takeaways

  • Ghostwriters create intimate bonds with clients by reflecting their lives in books, despite remaining invisible on covers.
  • Connecting writers with high-profile individuals is crucial in the surge of demand for memoirs and autobiographies.

Deep dives

The Evolution of Ghostwriting

Ghostwriting has a long history, with modern practices dating back to 1984 when William Novak's collaboration with Chrysler CEO Lee Iacocca on his autobiography marked a turning point in the industry. Dan Paisner, a prolific ghostwriter with 70 books under his belt, emphasized the importance of understanding and reflecting his clients' lives for public consumption, creating an intimate bond despite remaining invisible on book covers.

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