No Hacks: The Mindset Behind Digital Optimization and Growth [SHORT] The CRO Evolution: From Add-On to Essential Service with Luka Nikolić
Feb 6, 2025
Luka Nikolić, a specialist in conversion rate optimization (CRO), dives into the significant transformation of CRO within digital marketing. He discusses how CRO is no longer an afterthought but a vital component, similar to PPC and SEO. Luka emphasizes the trend of agencies focusing solely on CRO services and the necessity for a structured approach beyond just A/B testing. E-commerce is driving this change, enabling businesses to optimize costs and enhance the buyer journey. He forecasts the rise of hyper-focused agencies dedicated to specific CRO aspects.
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CRO Going Mainstream
- CRO is becoming mainstream, similar to how PPC and SEO marketing evolved.
- It's moving from a silver bullet solution to a more nuanced and essential service.
CRO as a Standalone Service
- CRO is shifting from an add-on service to a standalone discipline.
- It requires a dedicated approach due to its complexity, encompassing research, design, development, QA, and analysis.
E-commerce and CRO
- While dedicated CRO providers are increasing, some still offer it superficially.
- E-commerce and CRO are a perfect match, driving the demand for proper CRO implementation.