We Are For Good Podcast - The Podcast for Nonprofits

634. Making a Movement: Organize + Optimize - Jon and Becky

9 snips
Jul 28, 2025
Guest
Nancy Brinker
Nancy Brinker, founder of Susan G. Komen, shares her inspiring journey of transforming a personal promise into a powerful movement against breast cancer. She discusses the vital role of organization and strategy in social movements, illustrated by the successes of initiatives like Movember. The conversation explores how structured systems can enhance impact and empower individuals, particularly in supporting women in recovery. Listeners can expect to gain insights into building movements that are both effective and heartfelt.
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ANECDOTE

Movember's Humble Origins

  • Movember started as a mustache-themed birthday party among friends and quickly grew into a global health movement.
  • From 30 participants to millions, it raised $1.5 billion through simple, personal commitment and digital fundraising.
ADVICE

Use Toolkits to Organize

  • Provide a simple, clear toolkit to your community to make participation easy and consistent.
  • Equip supporters with branding, messaging, and storytelling assets that they can adapt and own.
ANECDOTE

Susan G. Komen's Starting Race

  • Nancy Brinker's promise to her sister led to the first Race for the Cure with just 800 people.
  • This grassroots event grew into thousands worldwide by organizing around a simple, repeatable race concept.
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