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Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

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Oct 31, 2024

Paige Costello, Head of AI at Asana, shares insights on how AI reshapes product management. She discusses the evolution of product managers toward strategic roles, enhancing customer insights while maintaining the vital element of human judgment. Costello highlights Asana’s innovative AI tools that streamline tasks and boost team creativity. She also emphasizes the importance of specialized teams for effective AI implementation and explores the future skills required for success in an increasingly automated world.

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INSIGHT

AI Powers Efficient Status Reporting

AI-generated status updates at Asana provide high-quality summaries with clear progress and next steps.
Users can review citations, and these updates work from individual projects to entire portfolios.

ADVICE

Centralize AI Efforts Initially

Start AI adoption with a dedicated group to build foundational understanding and standards.
Enable other teams gradually with clear guidelines to avoid legal bottlenecks and confusion.

INSIGHT

Embracing AI's Stochastic Nature

AI introduces stochastic outcomes, delivering different results on repeated inputs.
This variability requires new product quality frameworks and deeper PM involvement in AI features.

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In this special episode, we begin with a conversation from Crafted featuring Paige Costello, Head of AI at Asana, on how tools like AI-generated status reports and bug triaging are eliminating busywork and unlocking creativity.

Then, Jeremy and Henrik continue the conversation with Paige—digging into user testing, model choices, and the challenge of balancing control with flexibility. With real-world examples from Asana, this episode offers practical insights into how AI is reshaping workflows, team structures, and the future role of product managers.

Key Takeaways:

Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential.
The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights.
Maintain a balance – While AI automates many tasks, human judgment remains essential for accurate project oversight.
Specialized teams boost AI impact – Asana’s approach shows that dedicated AI teams can set the foundation for organization-wide adoption.

For more episodes from Crafted, visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation.

00:00 Special episode intro
00:01 Crafted: Paige Costello, Head of AI at Asana
00:36 AI in Action at Asana
01:52 Challenges in AI implementation
05:01 Structuring teams for AI
08:55 AI's role in product management
14:15 Prototyping and scaling AI
15:56 Internal AI uses at Asana
18:06 AI's impact on workflows
20:32 Future skills and job roles
22:52 Customer interaction importance
25:22 PageBot and AI assistants
26:56 AI in organizational challenges
27:43 Unexpected skills in AI
29:17 Beyond the Prompt: Paige Costello
29:29 Transparency and AI in teams
34:33 Building AI products
39:10 Legal and organizational aspects
44:47 AI boosting productivity
50:23 AI's impact across industries

📜 Read the transcript for this episode: Transcript of Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.