The Alcohol Free Revolution Podcast Ep: 12: Guest Episode Andy Ramage
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Sep 14, 2025 
Andy Ramage, a best-selling author and founder of Coach Business School, shares his transformative journey from commodities broking to pioneering the alcohol-free movement. He reveals the challenges he faced when quitting alcohol at the peak of his career and discusses how this decision sparked a global mission to empower others. Andy also gives a sneak peek into his upcoming documentary 'Going Dry' and addresses the evolving drinking culture among younger generations, emphasizing community support and the importance of purposeful coaching.
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From Footballer To Broker To Coach
- Andy left a pro football career after injury and later became a commodities broker who drank heavily as part of the job culture.
- Reading Awaken the Giant Within and NLP training triggered a shift that led him to quit alcohol and become a coach.
Small Choices Create Big Ripples
- Alcohol-free choices can create a ripple effect through social networks and professional communities.
- Andy compares the movement to a mycelium network where coaching multiplies reach and cultural change.
Awareness Is Shifting Drinking Norms
- Public awareness and reduced social glamorisation are shifting drinking norms across generations.
- Andy highlights that alcohol is a group 1 carcinogen and that knowledge leaking out drives cultural change.
