This episode was from a conversation between Matt Heinz and Mason Cosby on "ABM Maximum Results on a Minimal Budget".
Tune in to hear more about:
- Marketing and sales role in serving the revenue team
- Common reasons why marketing and sales don't operationally get along
- How companies can start aligning their marketing and sales teams
- Things to prioritize to drive short-term impact and the building blocks for long-term revenue impact
Scrappy ABM