Everyday Humans is an SPF-led skincare brand at the forefront of a huge industry shift towards sustainability. Founder Charlotte C Pienaar joins Female Founder World to share her story and teach you how make your consumer brand more sustainable.

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LINKS

• Try Everyday Humans: www.everyday-humans.com
• Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com 
• Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
• www.notion.so 
• www.okendo.io 

SHOWNOTES

06:30: How to market to Gen Z

08:10: Everyday Human’s approach to wholesale distribution

08:27: Launch strategy

12:10: Taking a test and learn approach to influencer marketing

13:10: Building workflows, brainstorming and creating knowledge remotely using Notion and Asana

16:07: Wholesale strategy

18:30: Beauty business ideas

10:15: Building a truly sustainable brand

23:50: Upcycled ingredients are the next big consumer brand trend

28:10: Everyday Humans’ tools and tech stack

30:30: Avoiding retailer risk and creating a good cash conversion cycle

35:32: A mini class on debt financing

39:00: Can your brand scale on TikTok when the founder is the face of the brand?