Female Founder World How to Tap Upcycled Ingredients, the Next Big Consumer Trend
May 11, 2022
39:32
Everyday Humans is an SPF-led skincare brand at the forefront of a huge industry shift towards sustainability. Founder Charlotte C Pienaar joins Female Founder World to share her story and teach you how make your consumer brand more sustainable.
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LINKS
- Try Everyday Humans: www.everyday-humans.com
- Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com
- Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
- www.notion.so
- www.okendo.io
SHOWNOTES
06:30: How to market to Gen Z
08:10: Everyday Human’s approach to wholesale distribution
08:27: Launch strategy
12:10: Taking a test and learn approach to influencer marketing
13:10: Building workflows, brainstorming and creating knowledge remotely using Notion and Asana
16:07: Wholesale strategy
18:30: Beauty business ideas
10:15: Building a truly sustainable brand
23:50: Upcycled ingredients are the next big consumer brand trend
28:10: Everyday Humans’ tools and tech stack
30:30: Avoiding retailer risk and creating a good cash conversion cycle
35:32: A mini class on debt financing
39:00: Can your brand scale on TikTok when the founder is the face of the brand?