The Learning Leader Show With Ryan Hawk

087: Selena Soo – How To Get Noticed By Powerful People

Jan 7, 2016
In this conversation with Selena Soo, a savvy business strategist and publicist, listeners learn how to make their mark by building impactful relationships. Selena shares her secrets to developing connections with influencers and the media, essential for anyone looking to stand out. She delves into the traits of high achievers and reveals the importance of humility in leadership. With practical tactics for gaining visibility and recommendations for aspiring PR professionals, this chat is a goldmine for those wanting to monetize their brand effectively.
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INSIGHT

Dedication Defines High Achievers

  • High achievers share dedication to excellence and delivering A plus work.
  • They deeply care about their audience and push themselves to their full potential.
ANECDOTE

How Selena Met Ramit Sethi

  • Selena met Ramit Sethi by introducing herself after following his work closely.
  • She helped him with detailed feedback during business school, which led to endorsements that launched her career.
ADVICE

Build Relationships Over Aggression

  • Build publicity by fostering genuine relationships with media and influencers, not by aggressive pitching.
  • Use masterminds and retreats to create high-leverage, intimate connections for clients.
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