TED Talks Daily How to make climate stories impossible to ignore | Katherine Dunn
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May 19, 2025 
Katherine Dunn, a journalist and climate communicator, shares innovative strategies to reshape climate storytelling. She argues that it’s crucial to connect climate issues to relatable topics, like jobs or sports, to engage audiences. With actionable tips for journalists, she highlights the importance of local narratives and effective communication. By weaving climate perspectives into everyday stories, Dunn shows how to inspire action and make climate change impossible to ignore.
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Journalist Avoids Scary Climate News
- Katherine Dunn confesses she often avoids clicking on scary or overwhelming climate change headlines despite being a journalist.
- This reflects common public apprehension and disconnection from alarming climate news.
Frequent Climate News Builds Knowledge
- Regular climate news consumption increases public understanding of its current impacts and responsibility issues.
- More frequent exposure helps people grasp climate effects on health and global fairness.
Covering Climate in Oil City
- Katherine Dunn's background in an oil and gas family led her to cover energy and climate change firsthand.
- She experienced the challenge of low public engagement with climate stories in her own reporting.