In this episode of the podcast, Dr. Ryan Moyer speaks with author and marketing professor, Dr. Zoe Chance about influence and her new book, Influence Is Your Superpower. They discuss how to influence without manipulating, if authenticity is necessary to be persuasive, why feelings must come before facts, and the importance of kindness & persistence when being influential.

For more on Zoe, visit her website or follow her on Twitter.

Why Do We Do That? is a psychology podcast that deconstructs human behavior from the perspectives of social scientists, psychologists, and others that use applied psychology in their work.

#031 - Influence with Dr. Zoe Chance