What is content creation and how can it help your business? Cyndi Zaweski is the founder and CEO of Ascent Storycraft, a content creation and marketing agency created in 2020. Cyndi helps ambitious entrepreneurs and Small Business Owners leverage their stories through owned channels including social media, blogging and more. We talk about her "Three Pillars" of content creation and why your business doesn't need to be everywhere! 

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.