048 - Cracking the Code: Compensation Strategies for Channel Partners

Want to outshine your competitors with an unbeatable compensation strategy for your channel partners? Join us as we demystify the dynamics of different types of deals, including referral-led or reselling. We'll guide you in optimizing your own metrics to formulate a powerful compensation strategy and create irresistible incentives for your partners.

We also delve into the nitty-gritty of understanding your customers' needs and the value of your products when it comes to attachment sales. Discover how the clever interplay of the complexity of the sale, the money to be made, and your company objectives can lead to a thriving channel strategy. After that, we'll talk about maximizing margins, balancing customer acquisition costs, and motivating partners to excel in your partner program. Remember, starting lean with authorized partners and certifications can set you on the path to success.

As we wrap up, we delve into the potency of funding and distribution strategies and securing the right caliber of partners. So don't miss out, join us for this deep dive into these game-changing strategies!

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