Owner To Owner Podcast Marama Carmichael from Oracle Tree on helping owners fix their Frankenstein businesses
@Marama Carmichael shares her pathway that started in science and now sees her as founder and CEO of @Oracle Tree, a full-stack digital marketing agency. She discusses the pivotal moments that led her to start Oracle Tree, emphasizing the importance of empowering business owners and better understanding their needs.
Marama highlights the challenges many business owners face, including the tendency to create 'Frankenstein' businesses that are reactive rather than strategic.
She advocates for financial literacy, mentorship, and the need for external perspectives in business.
The conversation also touches on her book, 'Fixing Frankenstein,' which aims to help business owners take charge of their operations and make informed decisions.
- Marama's journey reflects the importance of adaptability in business.
- Empowering business owners is at the core of Oracle Tree's mission.
- Asking 'why' can lead to deeper insights for business owners.
- Many business owners create reactive 'Frankenstein' businesses.
- Financial literacy is crucial for business resilience.
- Mentorship can provide valuable external perspectives.
- Strategic marketing spending is essential for growth.
- Curiosity can drive innovation and improvement in business.
- Understanding client needs is key to effective marketing.
- Creating a supportive business environment fosters success.
00:00Introduction to Marama Carmichael and Oracle Tree
02:29Marama's Journey: From Natural Therapies to Digital Marketing
05:12Empowering Business Owners: The Philosophy Behind Oracle Tree
07:45Understanding Client Needs: The Importance of Asking 'Why?'
10:28The Challenges of Business Ownership: Navigating Flux and Reactivity
13:24Creating a Sustainable Business: The Role of Strategy
16:18Choosing the Right Clients: Culture Fit and Business Success
19:01The Importance of Self-Reflection for Business Owners
21:48Oracle Tree's Services: A Comprehensive Approach to Marketing
28:05Strategic Financial Management in Business
30:23The Importance of Mentorship and Guidance
32:49Understanding Business Structure and Roles
37:21The Need for Holistic Business Perspectives
39:03The Value of External Insights and Mentorship
43:48Curiosity and Continuous Learning in Business
47:27Key Priorities for Small Business Resilience
Thanks for listening. Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.
Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.
Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.
michael.kerr@kerrcapital.com.au
www.ownertoownerpodcast.com.au