In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference.

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Best Moments:

(00:58) Harris Poll research on Gen Z social media usage

(01:56) Most disliked social media platforms according to Gen Z

(02:46) B2B marketing statistics during Halloween

(04:11) Instagram's stance on offering a "following only" feed option

(05:42) Predicted popular Halloween costumes for 2023

(07:41) Promotion of GuruConference, a free virtual marketing event

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Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Bonus Episode! ABC Radio: Endometriosis