The Man Who Bought the Most Expensive Coffee in The World | JULITH COFFEE w SERKAN SAĞSÖZ!

Julith is a roastery, brew lounge, concept store and social space located in Dubai, founded by Turkish Barista Champion Serkan Sağsöz. 

In 2025, Serkan bought the 20kg lot of Geisha Washed Best of Panama winner ‘Nido 7’ for a record price of over $900,000 AUD. Described as ‘otherworldly’, Nido 7 is available to try at Julith for the low low price of $1500 per shot. We were lucky enough to meet with Serkan in Dubai, and taste the coffee that’s shaken up the industry. Join us for our chat - and be prepared to step into another league when it comes to coffee. 

This is just the beginning of a series of content recorded at World of Coffee Dubai 2026. Thank you to the WOC for making this episode possible, and thank you to Serkan for joining the show!

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

World of Coffee Dubai: https://www.instagram.com/worldofcoffeedubai/ 

Serkan Sağsöz: https://www.instagram.com/serkan.sagsoz/ 

Julith Coffee: https://www.instagram.com/julith.coffee/ 

Want more coffee content? 

IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share&ltsid=4e8cead0-6644-4c4a-b419-28c825b1b236

Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments.

Proudly sponsored by 

Eco Barista: https://www.ecobarista.com.au/  

Apax Lab: https://apaxlab.com/ 

 Riverina Fresh: https://www.riverinafresh.com.au/

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