Surprise NBA Finals To Rely on More Games, Not Names

Scott and Eben discuss the upcoming NBA Finals between the Phoenix Suns and Milwaukee Bucks, a series that is lacking the star power of recent championship showdowns. They also discuss the start of the NIL Era in college sports, U.S. sprinter Sha’Carri Richardson’s drug test, and yet another sale in the world of sports memorabilia and collectibles.

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

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