[Top Agency & Sweets and Snack Series] Food Marketing Secrets and AI Strategies With CJ Bruce

CJ Bruce is the Founder and CEO of The Missing Ingredient, a Sacramento-based food marketing agency that helps healthful and sustainable food and beverage brands grow. The agency specializes in performance marketing, paid media, influencer campaigns, and AI-driven strategies. Since 2016, CJ has led a team of 15, working with brands like Amy's Kitchen, Sumo Citrus, Baskin-Robbins, and Milk Bar. A certified plant-based chef and former food influencer, he combines his passion for food and technology to help brands stand out, connect with consumers, and scale.

In this episode…

What makes some food products stand out while others fade into obscurity? Why do certain brands go viral, gaining devoted fans almost overnight, while others never leave the shelves? Could the secret lie in the right mix of marketing creativity, influencer partnerships, and technology?

As noted by food marketing veteran CJ Bruce, the intersection of creative passion, tactical strategy, and AI integration defines the modern path to success. He highlights the importance of building genuine relationships with influencers rather than relying on one-off partnerships, creatively engaging consumers through contests, and leveraging digital workflows to scale brands quickly. By combining micro-influencer campaigns, viral video content, and AI-driven processes, even niche products can gain cult followings and achieve measurable growth. He emphasizes that balancing technology with authentic human connection is key to capturing attention in today's fast-moving food landscape.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with CJ Bruce, Founder and CEO of The Missing Ingredient, to discuss mastering food and beverage brand growth in the digital era. They explore how CJ uses AI to streamline campaigns, the strategies behind viral influencer marketing, and how to tap into emerging food trends for rapid growth. CJ also shares practical tools and workflows that help brands scale while staying agile.