Doing Influencer Marketing on Small Budgets with Neal   Welcome to episode 38 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neal and they discuss what influencer marketing is, how you should think about it as an agency or small business, and some advice for how to be successful online through content and social connections.   Neal is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration. Here is what to expect on this week’s show: Neal’s background and how he got into influencer marketing, which is not what he initially did in his professional career.  A look at the differences between an agency and a fractional CMO, which Neal is.  A look at what influencer marketing is and what Neal’s unique understanding of it is comprised of. How to understand the importance, and real value inherent, within the number of followers that influencers have (and the numerous types of influencers). Can a small business afford to work with influencers? Can you keep B2B influencer marketing within the realm of micro influencers or do you need to go larger? Recommendations for tools that you can use within influencer marketing (and tools maybe you shouldn’t use). How important is social media for your business really? How important is short form video for your business (the Tik Tok model)? Thoughts on what social media is going to look like in the next few years. Relevant links: https://nealschaffer.com   Connect with Neal: Twitter: https://twitter.com/nealschaffer Facebook: https://www.facebook.com/NealSchafferPage LinkedIn: https://www.linkedin.com/in/nealschaffer/ Instagram: https://www.instagram.com/nealschaffer/ Learn more about your ad choices. Visit megaphone.fm/adchoices