No Nonsense Leadership #051 - Tony Ulwick - outcome-driven innovation
Join Murray Robinson and Shane Gibson in a conversation about Outcome-Driven Innovation with Tony Ulwick. Most products fail in the market because they don't meet customers' needs better than the alternatives. To succeed, we need to study the problem that customers are trying to solve, the process they use to solve it and the metrics they use to measure success. When we understand the job to be done and the outcomes to achieve, we can design a product that meets those outcomes significantly better than our competitors and be sure to win in the marketplace. Product Design, Innovation, Jobs to be done, Customer Research.
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Connect with Tony on LinkedIn or https://medium.com/@Ulwick
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Contact Murray via email or Shane in the Twitter-sphere @shagility.
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