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The Game w/ Alex Hormozi
The Number That Will Scale Your Business More Than Anything Else | Ep 739
Jul 19, 2024
28:25
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Learn the importance of the LTV:CAC ratio in business growth and how it can lead to predictable scaling and increased profits. Discover strategies to improve LTV and CAC, and how this key number impacts investment opportunities and the economic engine of a business.
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Quick takeaways
- Maximizing LTV:CAC ratio is crucial for predicting business success, scalability, and profitability.
- Misunderstanding LTV and CAC metrics can lead to financial losses and hinder business scalability.
Deep dives
Understanding the Crucial LTV to CAC Ratio
The key to growing a successful business lies in mastering the LTV to CAC ratio. LTV, or lifetime value, represents the gross profit earned from a customer over their entire relationship with your business. On the other hand, CAC, or customer acquisition cost, denotes how much it costs to secure a customer. By maximizing this ratio, you can accurately predict scalability, profitability, and overall business success. Businesses with a high LTV to CAC ratio have the potential to generate substantial wealth and outperform their competitors.
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