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Video Creators
Complimenting your YouTube strategy with a video podcast (feat. Cliff Ravenscraft) [Ep. #299]
Jan 10, 2022
55:01
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Quick takeaways
- Podcasting on YouTube is gaining traction, indicating a growing trend in the industry.
- To successfully create a video podcast, unique and engaging content specifically tailored for the podcast format is essential.
Deep dives
The growth of podcasting on YouTube
Podcasting has been gaining traction on YouTube, with popular podcasters using the platform to host their shows. YouTube's integration of audio into its search product and the introduction of listening controls further indicate a push towards podcasting. Competitors like Spotify, Apple, and Amazon are heavily investing in podcasting, which suggests the potential for growth in the podcasting industry.
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