Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms.
Listen to this episode as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mistake and improved the performance of the Google Ads account.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
0:00 Intro
0:24 Search Term Clean-Up: Avoid This Mistake!
5:01 How the mistake affected the Google Ads campaigns
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