Marketing School - Digital Marketing and Online Marketing Tips Why AEO is Overhyped
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Dec 11, 2025 A debate unfolds over whether answer engine optimization (AEO) is overhyped, with insights on ChatGPT's current traffic vs. traditional search. The long-term importance of AI search is emphasized, suggesting multiple platforms will serve various needs. Real-world AI ROI stories from major companies illustrate increased efficiency. Discussion touches on potential job impacts, advising marketers to embrace AI skills. The duo also shares their top AI stock picks and stresses the importance of rapid experimentation in marketing strategies.
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AEO Is Hyped But Still Small Now
- AEO is getting hype but currently drives a tiny fraction of web traffic compared to search.
- Eric Siu warns people are over-allocating attention to AEO while search still delivers ~42% of discovery.
AEO Underestimated For The Long Run
- Neil Patel sees AEO underhyped long-term even if short-term expectations are inflated.
- He argues AI search (AEO/AI SEO) will be essential regardless of which platform wins.
Finding The Same Video Across Platforms
- Neil tested how people use many platforms by asking which social network they use and then finding the same video across networks.
- He used that example to show users pick platforms by use case, implying multiple AI search players will coexist.