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Wealthy Way
Benefits and Challenges of Building a Brand in 2024
Jun 7, 2024
Ryan Serhant, a real estate entrepreneur, discusses the challenges and benefits of brand-building in the digital age. Topics include navigating social media platforms, defining a unique value proposition, and the evolution of personal branding from job titles to a CEO image. The discussion also touches on quick pivots, goal-setting, and the trend towards short, vertical videos in content creation.
12:26
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Quick takeaways
- Standing out in branding requires hard work over shortcuts in a saturated content landscape.
- Leveraging digital platforms allows for global reach and niche carving despite increased competition.
Deep dives
Brand Standing Out Challenges
Standing out in the current branding landscape has become increasingly difficult due to the saturation of content and the desire for quick results. The discussion highlighted how people tend to avoid hard work and seek shortcuts, impacting traditional views on grinding it out for success. The evolution of content formats into either short or long form has raised questions about effective branding strategies amidst intense competition.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode