The Poultry Podcast Show

Bruce Stewart-Brown: Meeting Consumer Expectations | Ep. 122

Dec 31, 2024

Bruce Stewart-Brown, Chief Science Officer at Perdue Farms, boasts over 26 years in the poultry industry, focusing on innovation and animal welfare. He talks about the crucial balance between sustainability and production efficiency. Insights on tackling consumer concerns and the need for transparent communication emerge as major themes. Stewart-Brown also emphasizes the role of consumer feedback in shaping practices. A look into the future highlights the importance of innovation and educating consumers on poultry advancements.

39:29

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Bruce Stewart-Brown

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Episode notes

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Quick takeaways

Balancing sustainability with production efficiency is essential for the poultry industry to meet evolving consumer expectations and improve brand trust.

Transparency in communication and operational practices is critical for poultry suppliers to align with consumer demands and enhance animal welfare.

Deep dives

Emerging Customer Sustainability Goals

Customers in the poultry industry are increasingly setting their own sustainability goals, often intertwining welfare with these initiatives. Many purchasers are not only interested in traditional metrics but are now demanding suppliers demonstrate tangible efforts towards reducing carbon footprints and optimizing water usage. This evolving consumer expectation necessitates that companies, especially poultry suppliers, reassess their operational practices to align with these demands. Suppliers who fail to address these concerns may find themselves at a competitive disadvantage in an industry prioritizing transparency and sustainability.

Intro

3min

Navigating Poultry Industry Challenges

13min

Navigating Consumer Expectations and External Pressures in Agriculture

5min

Evolving Communication in Poultry Industry

13min

Future of Poultry Innovation

8min

In this special New Year episode of The Poultry Podcast Show, Bruce Stewart-Brown, Chief Science Officer at Perdue Farms, shares his perspective on balancing sustainability, animal welfare, and production efficiency in the poultry industry. He covers everything from tackling consumer concerns to adopting innovative solutions, offering a glimpse into the challenges and opportunities shaping the future of the industry. Tune in now on all major platforms for an insightful conversation about the path forward in poultry health and production!

"Consumer feedback is an invaluable tool for identifying areas where production can improve while aligning with consumer expectations and market demands."

Meet the guest: Bruce Stewart-Brown, DVM, earned his degree from Iowa State University and is a diplomate of the American College of Poultry Veterinarians. With over 26 years at Perdue Farms, Bruce has held pivotal roles focusing on innovation, food safety, and animal welfare. As Chief Science Officer, he leads efforts to align production with consumer expectations and sustainability goals.

What you will learn: