Freelance to Founder How Long Does It Take to Succeed?
Nov 12, 2025
Meredith Rice Cooley, founder of Page and Purpose and a mentor to aspiring freelance copywriters, shares her journey from teaching to building a stable freelance business. She discusses the importance of testimonials and the value of raising prices for perceived income. Meredith emphasizes dedicating time to consistent marketing to prevent revenue gaps and suggests offering retainer services for predictable income. She also reassures listeners that with dedication, it's possible to leave a full-time job within a year after gaining clients.
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Leverage Early Work For Faster Pricing Power
- Get testimonials and build a portfolio immediately after your first clients to prove credibility.
- Use that social proof to raise prices and qualify for higher-value work quickly.
Schedule Marketing Time Even When Busy
- Intentionally block time for your own marketing even when busy with client work.
- Nurture outreach and relationships so your pipeline doesn't dry up when current work finishes.
Aim For Retainers To Stabilize Revenue
- Pitch retainers or subscription-style contracts to turn one-off jobs into predictable monthly income.
- Structure retainers by hours or deliverables to make revenue forecasting reliable.