The Best One Yet

🕯️ “Everyone’s watching it” — Conclave’s Pope pop. Uber’s robo-VW-hippie-van taxi. The Great Capitalist Pause.

Apr 25, 2025
Streaming of 'Conclave' soared by 3,200% following the Pope's passing, revealing the power of timely content. Uber and Volkswagen are teaming up for self-driving hippie vans, showcasing the companies' innovative collaboration. Meanwhile, the economic landscape faces a 'Great Capitalist Pause,' as companies hit the brakes on investments amid uncertainty. On a lighter note, Starbucks is encouraging doodles on coffee cups to enhance customer interactions. Join the discussion on these captivating trends and the surprising twists in the business world!
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ADVICE

Starbucks Cup Doodles Plan

  • Starbucks requires baristas to doodle on every to-go cup to restore a cozy coffeehouse vibe.
  • Keep your cup to appreciate these spontaneous artworks, which may be unique like a Banksy.
INSIGHT

Shelf IP Powers Streaming

  • Streamers benefit from "shelf IP," older evergreen content that gains sudden popularity during relevant current events.
  • This strategy works because such content acts like search insurance, ready for timely audience interest spikes.
INSIGHT

Uber's Switzerland Strategy

  • Uber acts as a neutral app hosting many self-driving car services instead of building its own technology.
  • This "Switzerland strategy" lets Uber lead the autonomous vehicle space without owning self-driving vehicles.
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