The Best One Yet
🕯️ “Everyone’s watching it” — Conclave’s Pope pop. Uber’s robo-VW-hippie-van taxi. The Great Capitalist Pause.
Apr 25, 2025
Streaming of 'Conclave' soared by 3,200% following the Pope's passing, revealing the power of timely content. Uber and Volkswagen are teaming up for self-driving hippie vans, showcasing the companies' innovative collaboration. Meanwhile, the economic landscape faces a 'Great Capitalist Pause,' as companies hit the brakes on investments amid uncertainty. On a lighter note, Starbucks is encouraging doodles on coffee cups to enhance customer interactions. Join the discussion on these captivating trends and the surprising twists in the business world!
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Quick takeaways
- The significant surge in viewership for 'Conclave' highlights how timely relevance can amplify the value of shelf IP during major events.
- Uber's innovative 'Switzerland strategy' for self-driving partnerships allows it to navigate the competitive landscape of autonomous vehicles without direct development costs.
Deep dives
Papal Movie Surge
The movie 'Conclave' has experienced a dramatic surge in viewership, becoming the top-streamed film following the passing of Pope Francis. Viewership rose 3,200% thanks to its timely release on streaming platforms and the film being made free for Prime members. Interestingly, this phenomenon illustrates how older content can capitalize on current events, suggesting that what is termed 'shelf IP' can become incredibly valuable during significant news moments. Historical parallels highlight how similar spikes have occurred with other media when related events unfold, such as increased views of 'The Crown' after Queen Elizabeth's death.
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