Celebrating Wins and Navigating Heartfelt Confessions

Since the Pope passed, streaming of “Conclave” is up 3,200%... It’s the power of Shelf IP.

Uber & VW just hooked up for robo-hippie-van taxis… It captures Uber’s Switzerland Strategy.

Every company’s put their investment plans on ice… We call it the Great Capitalist Pause.

Plus, Starbucks bought 200,000 Sharpies… now its new CEO wants a doodle on every cup.

$UBER $VWAGY $AMZN $NFLX

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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