The Renegade Lawyer Podcast Ep. 182 – Renegade Lawyer Marketing (Audio Book) – Chapter 15: Just Like Heart Rate Training
What does heart rate training have to do with law firm marketing?
In this quick solo episode, Ben Glass draws the surprising connection between building your aerobic fitness and building a world-class marketing engine—one that runs even when you’re not in the office.
You’ll hear:
- Why slow, consistent action beats flashy “overnight” tactics
- How to avoid the burnout of marketing fads and focus on what works
- What Dan Kennedy taught Ben about daily “pipeline” habits
- Why it’s okay if your progress feels boring (and why that means it’s working)
This is Chapter 15 of Renegade Lawyer Marketing, the free audiobook series from Ben Glass. Whether you're just starting your marketing journey or optimizing what's already working, this episode will give you a mindset reset.
📘 Get your free copy of the book (plus bonuses) at RenegadeLawyerMarketing.com
🎧 Listen to past chapters at RenegadeLawyerPodcast.com
Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com
What Makes The GLM Tribe Special?
In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.
One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.
There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.