Grow A Small Business Podcast Fueled by the desire to champion Product Stewardship, reducing the negative environmental impact of marketable products; earning $500,000 last year, averaging 50,000+ in sales with 8 FTEs. (Oscar Langoulant)
Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success.
In this episode, Troy asked Oscar Langoulant, of We Assist Co based in Melbourne, Australia, the final five questions:
- Oscar emphasizes that the hardest thing about growing a small business is learning to say "no" to opportunities that may seem financially appealing in the short term but do not align with the true value and sustainability of the business. He advises business owners to focus on long-term growth and charge what their goods or services are truly worth, even if it means selling higher-priced packages. Trusting in the value they provide will yield positive results and attract customers who appreciate that value.
- Oscar recommends "You, Inc." by John McGrath, which provides valuable insights into a new perspective. Additionally, he mentions "Playing to Win" by Roger Martin, the former CEO of Procter and Gamble, which discusses strategy and decision-making, mindset, and personal growth.
- Oscar suggests the GASB Podcast and the "Neil Patel Podcast," which likely cover marketing and business-related topics. He also enjoys "Living 4D" with Paul Chek, and although he focuses on learning Chinese currently, he encourages others to explore podcasts that align with their interests and professional development goals.
- Uber and Upwork are valuable tools for outsourcing tasks to cost-effective freelancers. Additionally, Google offers a wealth of resources for website development, SEO, and other aspects of running an online business. Utilizing Google's technical documents and the Facebook ad library can provide valuable insights into competitors' strategies.
- Finally, Oscar's advice to himself on day one would be to charge more for the goods or services provided. He realized the importance of valuing his offerings appropriately, trusting in their worth, and not undervaluing his business. Charging what the business truly deserves contributes to long-term success and growth.
Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!
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Quotes:
"We try to create the relationship, create the trust." β Oscar Langoulant.
"There is nothing that we can't do because what really happens is we specialize in the first instances of research." β Oscar Langoulant.
"Success probably looks like walking into larger organizations growing that market understanding of how we can do this differently." β Oscar Langoulant.
"Create a business that has a good NPS so that people want to refer." β Oscar Langoulant.
"Trust what the cost of your goods is." β Oscar Langoulant.
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