965: Jessica Frew: Shove Your Shoulds to Become a Decision-Making Badass

I was thrilled when I learned that past podcast guest Jessica Frew wrote an entire book on decision-making.  Decision fatigue is real and so very exhausting.  It holds us back from taking action, best leveraging our time and energy, and truly trusting ourselves.  Jessica is a firecracker and I know this conversation will give you some great AHA’s about becoming a more decisive person.  

Jessica Frew is an author, speaker, coach, wife, ex-wife, mom, stepmom, and BOLD action taker.  She believes that you find true peace, connection and confidence by making your next best decision.  Jessica helps you make clear, confident, and concise decisions to lead a BOLD life that is in alignment with who you were created to be while leaving behind overthinking, people pleasing, and the need to justify your decisions through her proven Be.Be.Be Decision Making Formula.  Her new book, Shove Your Shoulds: Become a Decision-Making Badass & Live the Life You Deserve is all about unlearning the decision-making patterns we were taught (especially as women, mothers, and leaders) and embracing choices that actually feel aligned.

Listen in to hear Jessica share:

• The power in giving yourself permission to evolve yourself and your work over time

• How your “shoulds” quietly hijack your decision-making and breed negative self-judgment

• How her narrative around being a stepmom held her back and how she unpacked this old narrative to write a new, better one

• How to unravel long-term narratives that keep us stuck and how writing your own narratives elevates you as a leader

• Why women hold so much fear around decisiveness

• The connection between indecision and fear and how to reclaim your power by embracing decisiveness

• The actual (simple) steps you can take in releasing an old narrative that is no longer serving you or possibly even harming you

Links Mentioned:

• Get Jessica’s Book, Shove Your Shoulds: https://shoveyourshoulds.com/

• Follow Jessica on IG: https://www.instagram.com/heyjessicafrew/

• [NOVEMBER 20th] Join my 90-minute Leadership Roundtable, Thriving in Leadership in Uncertain Times: saradean.com/roundtable

• [OPEN ENROLLMENT] Join Sara’s Aligned Leadership Incubator: saradean.com/aligned

• [LISTENER SURVEY] Let me know what Programs & Events you want me to host in 2026: saradean.com/survey

• Hire me to speak: saradean.com/speaking

• Coach with me: https://saradean.com/executive-coaching-services

• Connect with me on LinkedIn: https://www.linkedin.com/in/saradeanspeaks

• Watch Shameless Leadership episodes on YouTube: https://www.youtube.com/@saradeanspeaks

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