Daybreak Your phone number is at the center of a fight between Zomato and Indian restaurants
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Nov 27, 2025 Restaurants in India celebrate a hard-won victory over Zomato and Swiggy, gaining access to customer data. However, this newfound power may be a double-edged sword as they become increasingly dependent on these platforms. The ongoing battle highlights high commission fees and the struggle for visibility in a competitive market. The podcast delves into why contact data is crucial for restaurants wanting to connect with customers and the privacy concerns that may arise from this push for information. It's a fascinating look at the evolving dynamics of the food delivery landscape.
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Platforms Offer Conditional Data Sharing
- Zomato now prompts users to share phone numbers with restaurants to receive offers directly from them.
- The change resolves a long-running dispute over data masking but only if consumers consent to share their details.
Data Access Vs Platform Dependence
- Restaurants sought phone numbers because they couldn't build loyalty without customer contact and order histories.
- But the win comes as restaurants grow more dependent on platforms for discovery, delivery and reach.
Regulators Flag Platform Anti-Competitive Tactics
- The NRAI filed a complaint in 2021 and CCI found evidence of anti-competitive behaviour by Zomato and Swiggy.
- Findings included exclusive deals, preferential commissions, and pressure to use platform logistics.