The Sales Evangelist 3 Ways to Train and Ramp Your Team in Half the Time | Jennifer Smith - 1965
Jan 5, 2026
Jennifer Smith, Co-founder and CEO of Scribe, shares insights on optimizing sales productivity. She discusses the importance of minimizing low-value tasks to boost high-value selling. Jennifer emphasizes automating repetitive tasks and recommends A/B testing for efficient prospecting. She highlights the need for capturing processes to save time searching for information. Additionally, she advocates for creating referenceable guides to retain tacit knowledge and fostering an experimentation culture to enhance team learning.
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Focus On Your Core High-Impact Work
- People should spend the bulk of their time on the single activity that drives the most impact for their role.
- Removing repetitive tasks lets sellers and leaders focus on coaching and customer conversations.
Automate Prospecting And Repetitive Processes
- Use tools and A/B tests to scale outbound prospecting and messaging instead of doing everything manually.
- Audit repetitive processes and automate or template them so reps spend more time talking to customers.
A Day A Week Lost To Searching For Info
- Knowledge workers spend roughly a day a week just finding information they need.
- Recovering that time by surfacing information can dramatically increase selling capacity.