How I Built This with Guy Raz

Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho

28 snips
Nov 7, 2022
Darina Garland and Kristian Tapaninaho, co-founders of Ooni pizza ovens, share their journey from experimenting with home pizza to launching a $250 million brand. They discuss the challenges of creating a portable wood-fired oven, how a Kickstarter campaign propelled them into the spotlight, and their insights on navigating rapid growth during the pandemic. Their personal anecdotes highlight the passion behind perfecting pizza at home and the importance of community and authenticity in their entrepreneurial success.
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ANECDOTE

Meeting at a Party

  • Kristian and Darina met at a house party.
  • Their first conversation, "I like your glasses" and "I like your hair," is now a paper cutout in their home.
ANECDOTE

Sucla's Impact

  • Kristian and Darina started an educational consultancy called Sucla.
  • They helped teachers incorporate creativity into their lessons and classroom design.
INSIGHT

Scaling Challenges

  • Sucla's success was limited by Kristian and Darina's direct involvement.
  • They realized a product-based business would be more scalable.
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