The User Research Strategist: UXR | Impact | Career

Episode 44: Using quantitative research as a qualitative user researcher

Sep 4, 2023
The podcast discusses the importance of incorporating quantitative research into qualitative user research. It explores methods for integrating quantitative analytics, understanding user behavior, and prioritizing insights. The host also highlights measuring usability and satisfaction metrics, and expanding the toolkit with quantitative research methods.
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Episode notes
1
Introduction
00:00 • 2min
2
Incorporating Quantitative Research into Qualitative User Research
02:12 • 12min
3
Incorporating Quantitative Research into Qualitative Process
14:14 • 8min
4
Prioritizing Insights and Improving Efficiency through Mixed Methods Research
22:34 • 5min
5
Measuring Usability and Satisfaction Metrics
27:44 • 6min
6
Expanding the Toolkit: Incorporating Quantitative Research Methods into Qualitative User Research
33:35 • 4min