Business of Tech: Daily 10-Minute IT Services Insights MSP Profitability Trends: Understanding Revenue Growth and Labor Costs in 2025
The episode features a discussion on the current state of profitability and revenue growth within the Managed Service Provider (MSP) industry, highlighting that 2024 marks the fifth consecutive year of strong profitability. Despite this positive trend, revenue growth has cooled compared to the rapid increases seen from 2021 to 2023, with organic revenue growth peaking at 25% before declining to around 10.6%. This shift has led to concerns that MSPs may be under pressure; however, profitability metrics indicate that the industry remains healthy, with best-in-class firms achieving significantly higher earnings than their median peers.
Peter Kujawa of Service Leadership elaborates on the factors influencing these trends, noting that while profitability has improved, wage inflation has impacted service gross margins. The data reveals that the best-in-class MSPs maintain a W2 ratio that allows them to generate more revenue per employee compared to their median and bottom quartile counterparts. This efficiency is crucial as the industry matures, with many MSPs now facing the challenge of adapting to a more competitive landscape where automation and AI are becoming increasingly important.
The conversation also touches on the evolving compensation structures within MSPs, emphasizing the importance of incentive pay over base salaries. Best-in-class firms tend to offer higher variable pay percentages, which are tied to performance metrics that employees can control, thereby motivating better outcomes. This approach contrasts with the bottom quartile, where compensation structures may not align as effectively with performance, potentially leading to complacency.
For MSPs and IT service leaders, the key takeaway is the necessity of embracing operational efficiency and automation to remain competitive. As the market continues to mature, those who invest in automation and refine their compensation strategies will likely see improved profitability and growth. The episode underscores the importance of understanding market dynamics and leveraging data-driven insights to make informed business decisions.
💼 All Our Sponsors
Support the vendors who support the show:
👉 https://businessof.tech/sponsors/
🚀 Join Business of Tech Plus
Get exclusive access to investigative reports, vendor analysis, leadership briefings, and more.
👉 https://businessof.tech/plus
🎧 Subscribe to the Business of Tech
Want the show on your favorite podcast app or prefer the written versions of each story?
📲 https://www.businessof.tech/subscribe
📰 Story Links & Sources
Looking for the links from today’s stories?
Every episode script — with full source links — is posted at:
🎙 Want to Be a Guest?
Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:
💬 https://www.podmatch.com/hostdetailpreview/businessoftech
🔗 Follow Business of Tech
LinkedIn: https://www.linkedin.com/company/28908079
YouTube: https://youtube.com/mspradio
Bluesky: https://bsky.app/profile/businessof.tech
Instagram: https://www.instagram.com/mspradio
TikTok: https://www.tiktok.com/@businessoftech
Facebook: https://www.facebook.com/mspradionews
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.