Harnessing Technology for Competitive Advantage in Property Management

David Blank of Blank Family Communities shares his insights on how technology can revolutionize property management companies and drive growth. Blank's family has a long history in property management, but he recognizes the need to embrace technology to stay ahead. Automation is a key focus for Blank, as he looks for ways to streamline processes and improve performance. By implementing technology solutions, such as automated applications and QR code scanning for property tours, Blank has been able to increase efficiency, reduce staffing needs, and provide a better experience for residents. He emphasizes the importance of finding technologies that align with key areas of operation, such as reporting, occupancy management, collections, and curb appeal.