In this conversation, Barry LaBov interviews Seth Godin about his new book, 'This Is Strategy.' They discuss the importance of differentiation, the role of empathy and systems in strategy, and the power of games. Seth emphasizes the need for strategy to be focused on making a difference over time and serving a specific audience. He also shares insights on his writing process and the importance of integrity. The conversation concludes with Seth's major takeaways from the book and his belief in the value of every day.
Takeaways
- Differentiation is crucial in strategy to avoid being commoditized and to stand out from the competition.
- Strategy should be focused on making a difference over time and serving a specific audience.
- Empathy and humility are essential in understanding and connecting with others in strategy.
- Systems play a significant role in strategy, and understanding their dynamics can help navigate and leverage them.
- Saying 'no' to opportunities that don't align with your strategy is important for long-term success.
- The best day is the present day, and finding joy and gratitude in each day is a mindset that can lead to fulfillment.
About Seth Godin: Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. Seth has been inducted into the Guerrilla Marketing Hall of Fame, Direct Marketing Hall of Fame, and Marketing Hall of Fame.
Where to Find More: https://www.sethgodin.com/
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